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loavies swimwear

loavies swimwear

Loavies women's swimwear collection, tropical beach setting

Loavies is a European fast-fashion brand. I was the lead designer for their swimwear category for six years, designing 8-9 collections with approximately 60 styles per season.


The challenge: Loavies was building their swimwear category from scratch. Previous suppliers weren't delivering the quality or design consistency the brand needed. My role was to establish the category properly—better fits, better construction, better materials within fast-fashion budgets.


What I designed: Complete seasonal collections spanning silhouettes, prints, and price points. Triangle bikinis, bandeaus, one-shoulders, cutouts, high-waisted bottoms, one-pieces with ruffle or tie details. Print-driven styles (leopard variations, zebra, snake, ditsy florals, gradient ombré) alongside solid colorways and lurex knits for texture.


Print development: Digital prints, some starting as hand-drawn illustrations then finished digitally. Collaborated with illustrators for exclusive patterns. Leopard prints became the commercial anchor—consistent best-sellers alongside solid colors and lurex finishes.


Loavies is a European fast-fashion brand. I was the lead designer for their swimwear category for six years, designing 8-9 collections with approximately 60 styles per season.


The challenge: Loavies was building their swimwear category from scratch. Previous suppliers weren't delivering the quality or design consistency the brand needed. My role was to establish the category properly—better fits, better construction, better materials within fast-fashion budgets.


What I designed: Complete seasonal collections spanning silhouettes, prints, and price points. Triangle bikinis, bandeaus, one-shoulders, cutouts, high-waisted bottoms, one-pieces with ruffle or tie details. Print-driven styles (leopard variations, zebra, snake, ditsy florals, gradient ombré) alongside solid colorways and lurex knits for texture.


Print development: Digital prints, some starting as hand-drawn illustrations then finished digitally. Collaborated with illustrators for exclusive patterns. Leopard prints became the commercial anchor—consistent best-sellers alongside solid colors and lurex finishes.

Loavies women's swimwear mood board, animal print textures, tropical foliage, beach and poolside campaign photography

The technical work: Revised sizing across the range. Working alongside the measurements technician, adjusted key measurements, improved overall fit, and refined gradings to ensure consistency across sizes. Sourced better lycra fabrics within budget constraints—swimwear-appropriate stretch, recovery, and chlorine resistance. Improved construction details: reinforced stress points, better lining choices, functional adjustability.


Created tech packs for every style. Coordinated lab dips to translate Pantone colors accurately to lycra. Managed strike-offs for print quality. Conducted fittings and revised patterns as needed. Liaised with manufacturers throughout sampling and production.



Loavies Spring Summer collection lookbook — 20 swimwear styles featuring animal prints, bold florals, solid lurex and gradient one-pieces in shimmer and matte finishes.
Loavies Spring Summer collection lookbook — 20 swimwear styles featuring animal prints, bold florals, solid lurex and gradient one-pieces in shimmer and matte finishes.
Loavies Spring Summer collection lookbook — 20 swimwear styles featuring animal prints, bold florals, solid lurex and gradient one-pieces in shimmer and matte finishes.

Product strategy evolution: To improve sales and customer loyalty, helped guide the brand toward separating bikini sets into individual tops and bottoms with distinct SKUs, allowing customers to mix sizes—solving a major fit issue for women who need different sizes for top and bottom.

Loavies Spring Summer collection lookbook — 20 swimwear styles featuring animal prints, bold florals, solid lurex and gradient one-pieces in shimmer and matte finishes.
Loavies Spring Summer collection lookbook — 20 swimwear styles featuring animal prints, bold florals, solid lurex and gradient one-pieces in shimmer and matte finishes.
Loavies Spring Summer collection lookbook — 20 swimwear styles featuring animal prints, bold florals, solid lurex and gradient one-pieces in shimmer and matte finishes.

What made it work: Understanding the fast-fashion model. Animal prints—especially leopard—are reliable commercial anchors. Seasonal florals and gradients respond to trends. Offering variety in silhouette, coverage, and support gives customers choice within a €15-30 price range.

The category needed elevation, not revolution: better fabrics, smarter construction, contemporary prints.

Commercial design that actually fits.


SKILLS:

• Print & Pattern Design

• Technical Garment Design

• Fit Development & Grading

• Material Sourcing

• Tech Pack Development

• Production Coordination

• Fast-Fashion Product Strategy

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