Pedro Fortuna | Senior Fashion Designer & Creative Director

Hugo Boss SS26 Elevated Calm beachwear editorial cover and opening spread, application project Senior Fashion Designer, Hugo Boss store facade, The Challenge and Project Brief text sections

Hugo Boss SS26 editorial spread, Hugo Boss architectural branding, Research & Strategic Insight and Strategic Concept Elevated Calm text

ugo Boss SS26 editorial spread, Mood Board Visual Foundation and Color Palette Strategy, curated reference images including architecture, textiles, botanicals, water surfaces, color swatches

Hugo Boss SS26 editorial spread, Coastal Weave Micro Pattern 1 Jacquard geometric weave fabric detail, model wearing Coastal Weave swim shorts

Hugo Boss SS26 Elevated Calm editorial, model wearing Coastal Weave geometric print swim shorts on coastal dock

Hugo Boss SS26 editorial spread, Maritime Signal Micro Pattern 2 geometric design, model in Maritime Signal print swim shorts

Hugo Boss SS26 editorial spread, Signature Solid swim shorts, The Commercial Anchor concept

Hugo Boss SS26 editorial spread, models in patterned and solid iridiscent swim shorts, Commercial Strategy and Sustainability Integration text

$Hugo Boss SS26 editorial spread, model in abstract print swim shorts, Refracted Current Abstract Print design concept and production text$

Hugo Boss SS26 editorial spread, Palm Shadow Tropical Print design concept, model wearing Palm Shadow Seafoam Green and Cappuccino swim shorts

Hugo Boss SS26 editorial spread, Palm Shadow print detail with abstracted botanical leaf motifs in burgundy on seafoam green, design philosophy and market positioning text

Hugo Boss SS26 editorial spread, Submerged Luminescence Placement Print development, model in placement print swim shorts with technical execution text

$Hugo Boss SS26 Elevated Calm editorial, macro photograph of submerged rocks under water showing refracted light in gold, teal, burgundy, visual reference for Submerged Luminescence print$

Hugo Boss SS26 editorial closing spread, Presentation & Communication, Professional Growth, Key Learnings, Skills Demonstrated sections

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